What a Viral E-book Can Do for You
An E-book that includes your marketing message and a link to your website is a proven method in viral marketing. This method uses the multiplication effect to “set off” the statistical distribution of your message by unforced participants.
This is the fundamental principle that was used by Hotmail to get established. When the two founders set up their free electronic mail system, all the messages that were sent out by subscribers had a text message at the bottom which identified Hotmail as the origin. People who sent out emails to their acquaintances advertised the free e-mail site.
Using viral E-books as a marketing technique is cheap. It doesn’t take long to set up and it’s even quicker if you use rebrandable E-books that have been composed by others. Just use your preferred search engine and do a web search. You will find numerous rebrandable E-books that are available on any subject you are interested in and that apply to your e-business. One technique of circulating the E-book is to offer it to visitors in exchange for subscribing to your newsletter. If they pass it on to their friends and family it will promote your business for you.
E-books are capable of reaching a large audience and are restrained only by the exuberance of the participants.
E-books are reasonably easy to create. It’s possible to develop your own E-books by compounding articles that you have penned or have gotten from public domain sources, such as directories.
A common approach is to use material that has Private Label Rights, including articles and reports that have been written specifically for that purpose, for that niche. Using a percentage of a larger work that you have prepared such as the first three chapters of a large E-book could also be used as a viral E-book.
Resources:
- E-book Software – http://tinyurl.com/ebooksoftware Create Your Own Best Selling E-book
- Pimp your book – http://tinyurl.com/writebook Marketing Secrets Revealed
Charlene Brown is the Visionary, Owner and Founder of The Black Business Cafe. Charlene is a Social Networking Coach and one of the Instructors at BBCOSI (Black Business Cafe Online Success Institute). Charlene specializes in teaching small business owners and entrepreneurs how to effectively use Social Networking along with Social Media to profit and grow their business. Charlene was recognized as #38 of 50 of the most powerful and influential women in Social Media 2008. Visit and join Charlene for Social Networking at www.theblackbusinesscafe.ning.com
This entry was posted on November 9, 2008 at 5:15 am and is filed under Marketing Tips & Ideas. You can subscribe via RSS 2.0 feed to this post's comments.
Tags: ebooks, exposure, marketing, marketing strategies, promote, viral ebook, viral ebooks
You can comment below, or link to this permanent URL from your own site.